Whoop Launches Social Network for Sharing Health and Fitness Data
The Whoop Humans platform will allow users to share sleep, recovery, and workout metrics, as well as track the progress of loved ones.
The fitness tracker manufacturer Whoop has introduced the social platform Humans, which will be available in the company's mobile app. The feature will be accessible to subscribers of all pricing plans at no additional cost.
Users will be able to follow each other, share sleep, recovery, and workout metrics, post achievements, photos, and comments. Each user independently determines who can see which data. Unlike the existing Teams feature, which is designed for groups and shared rankings, Humans allows for individual access settings.
The company notes that the new platform may be useful not only for friends but also for families, such as for monitoring the well-being of elderly relatives. Whoop emphasizes that data sharing occurs solely at the users' discretion. Medical information and health status alerts are not shared with other participants.
The development of Humans continues Whoop's shift toward medical technologies. The company already offers FDA-approved ECG, atrial fibrillation detection, blood pressure assessment, blood tests, and the ability to upload medical documents.
Additionally, starting in March of next year, Whoop devices will begin selling in the Ulta retail chain. The company also expects further growth in competition from Google Fitbit and Apple.
