Disney+ to add vertical videos, blogger content, and a free tier
Disney plans to expand Disney+ capabilities by adding short videos, creator content, and ad-supported free access.
According to an internal company presentation reviewed by Business Insider, in the 2027 fiscal year, Disney intends to increase the number of vertical videos on the platform to 500 per day. Currently, the company plans to publish around 150 such videos daily. Going forward, the service will also feature sports and news clips, short series, and content from independent creators. The latter will begin integration in early 2027.
Another direction will be the launch of a free tier. It will include FAST channels—continuous content streams with ads—as well as the ability to watch select materials from the Disney+ catalog for free.
Additionally, in February 2027, the platform will broadcast the Super Bowl live in the U.S. for the first time. The company plans to provide the stream in 4K HDR resolution with minimal delay.
Disney is also continuing the merger of Disney+ and Hulu under Project Gemini. Eventually, users will be able to access content from both services through a single app. The company aims to expand the platform with additional features, including games and merchandise purchases.
